IPSY is a monthly beauty subscription service that delivers a new bag of personalized beauty products to subscribers each month. I designed the beauty bags for three subscription programs: Glam Bag, Glam Bag Plus, and Glam bag X.

Curious about how the Glam Bag designs are created? Check out the links below to see some of my design process at IPSY’s blog bag reveal.

January - Happy Vibes
February - Full Hearts
March - Power Moves
April - Keep Growing
May - Wild Beauty
June - Show Your Colors
July - Make Waves
August - Hotel Paradise
September - You Got This
October - Haul-oween
November - Creature Comforts

Photos credit: IPSY

IPSY Glam Bag X is curated by different celebrities each quarter. I designed the exclusive bag for each curator.

Photos credit: IPSY

Limited Edition Mystery Bag includes totally surprise products. Subscribers can purchase the mystery bags on the IPSY e-commerce shop. I designed the themed custom mystery bags for the seasonal promotions.

Photos credit: IPSY

IPSY Add-Ons are a special selection of products featured in the IPSY’s Glam Bags subscription each month. Subscribers can add them to their bag to get the most out of their Glam Bag experience. I designed the keychains and reusable face masks for the add-Ons.

Photos by IPSY via ipsy.com.

Collaborated with the creative team to design the branded hoodie, cosmetic bag, and handbag for ITEM beauty and Tresluce Beauty e-commerce shop.

Photos by MadebyCollective via itembeauty.com and treslucebeauty.com

I designed the FARAH daisy makeup brush set featuring the IPSY Glam Bag Plus subscription for April’s Earth Month.

Photos by IPSY via ipsy.com.

Eyeshadow palette packaging design for Bailey Sarian VENICE FLING x ESTATE.

Photo by ESTATE via estatecosmetics.com.

Designed the new accessories collection including hair comb, spa headband, shower cap, hair towel, pillow case cover, and hair scrunchies for Refreshments ancillary products.

Photos by MadebyCollective via myrefreshments.com.

Vincero is a direct-to-consumer brand of luxury watches with high-quality but affordable price points.

I helped Vincero to launch the new women’s watches collection by designing The Ava and The Ava Petite - The edge square-shaped watch with interchangeable strap design.

Photo by VINCERO via vincerocollective.com.

My team and I designed the Sephora gift with purchase makeup bags with custom design and pattern for Sephora Beauty Insider VIB & VIB Rouge members and new store location grand opening. 

Photos by Sephora via sephora.com.

bebe, a fashion-forward women retail chain store based in Los Angeles. I worked with bebe closely for its handbag collection from design, development, and production from 2012 to 2014. Each season, I designed the new styles along with bebe fashion trend. Customized logo hardware to ensure brand recognition. 

Photos by bebe via bebe.com.

Emperia 2013 - 2014 New Campaign: 

Emperia Handbags Inc., a Los Angeles-based handbag company and manufacture. In 2012, with the new branding direction, creative faux leather bag designs, and sales strategies, Emperia has successfully transformed from the wholesale missy market into the fashionable and trendy retail market for 18 to 35 target customers. 

While I was rebranding the brand identity for Emperia, I also managed all the handbag development and graphic design for all the marketing collateral.

My role: Art Director, Graphic Designer, Handbag Designer,  Tradeshow Booth Designer

Photographer: Ellen Ho
Stylist: Christie Tang
Model: Linda Qiu

Photos by Emperia Inc.

Led all the marketing collateral for Los Angeles based baby clothing brand, PAIGE LARUEN, from photoshoot direction, website, email campaign, catalog to trade show materials.

Photos by PagieLauren.

Designed the promotional products for Wacoal and b’temptd retail stores and e-commerce seasonally promotions to bring awareness of fitness, health, and breast cancer month.

Photos by Wacoal and b’tempted.

Designed the merchandise display design concept and gift-with-purchase products with marketing strategy to bring brand awareness and promote new launch collection in the retail store.

Clients: Anthropologie, KMS, Colour Prevails at Walgreens, Ella + Abbot at Ulta.